Today, a new study reveals that “the days of loyalty to a particular news organization on a particular piece of technology in a particular form are gone” (The New News Landscape: Rise of the Internet). According to a survey by the Pew Internet & American Life Project and the Project for Excellence in Journalism, 92% of Americans use many types of media to get the news every day. For example, local TV, national TV, internet, radio, local newspapers and national newspapers can be used simultaneously. 46% of Americans use four to six different types of media daily and 7% of Americans use a single media per day.
The internet and technology are creating the easiest and faster way for people to access the news anywhere. The study shows that 59% of Americans get their news online and offline every day. The internet gives people the opportunity to read news from many sources. However, some people get confuse and don’t know where to find the best information and use from two to five different internet sources. What is more impressive is that 65% of people do not have a favorite website. Only 21% of people have a favorite website.
The internet is not only letting people to navigate many sources at the same time, but along with technology is creating citizen journalists. The relationship between people and the media have changed and evolved a lot. According to the statistical study, the relationship between people and the media “is becoming portable, personalized and participatory.” The study shows that "33% of cell phone owners now access news on their cell phones, 28% of internet users have customized their home page to include news from sources and on topics that particularly interest them, 37% of internet users have contributed to the creation of news, commented about it, or disseminated it via postings on social media sites” (The New...).
Today, reading the news is fun and helps people to socialize better. For example, sending interesting links with emails, posting comments or news in social networks and tweeting about news help people to socialize even more. The study shows that 8 from 10 people that are online send or read emails that contain links.
The important point is that two kinds technology are transforming news into a social experience that people can use to learn and enjoy. First, the social media like blogs and social networks like facebook or twitter. Second, smart phones and iphones let users read the news and visit their social networks anytime and anywhere.
Other important findings of the study described by The New News Landscape: Rise of the Internet include:
“The internet has surpassed newspapers and radio in popularity as a news platform on a typical day and now ranks just behind TV.”
“The average online consumer regularly turns to only a few websites.”
“Internet users use the Web for a range of news, but local is not near the top of the list.”
“News consumption is a socially-engaging and socially-driven activity, especially online. The public is clearly part of the news process now. Participation by consumers comes more through sharing than through contributing news themselves.”
“News is pocket-sized.”
Picture source: advertais
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