My earliest post, explains how Facebook is getting more market visits than Google. This proves that the social network Facebook is getting much more ads from businesses than Google. In fact, if Facebook keeps getting so many adds, Google will go down the hill like a soccer ball and will end up in second place.
“According to a new study, when it comes to consuming news online, users are more loyal to Facebook than they are to Google News—leading brands to shift their online marketing dollars”(Rubin).
A study shows that companies will get more profit if they place their ads in Facebook, not in Google. A few weeks ago Facebook surpassed Google and won the title of the most visited site in the U.S. However, time flies online. Today, in addition of having more ads than Goggle, Facebook has also more loyal news readers than Google.
Hitwise says that 78% of Facebook users returned to the site to read more news, but only 67% of Google users returned to the site to read news. In addition, 77% of Facebook users returned to watch online news, compared to 64% of Google users. “The results are based on the click stream data for the week ending March 6 for the five top news media sites” (Rubin).
Companies prefer to put their ads in Facebook because they need to now that the visitors will come back many times. We can see that the results described above clearly show that Facebook users come back all the time. They are surrounded by a big network of friends and family all over the world.
In addition to being surrounded by friends, they are also surrounded by a network of virtual worlds. In my previous post, I explained how virtual worlds are created to make people come back again and again. Virtual money and ads are definitely contributing to the fast growth of the Facebook Empire.
The way Google can target ads is by using keywords and the users search history. As a result, it uses a minimum budget. However, Facebook can use the age, location, interests, education level, connections, etc. In fact, Rubin says that “there's no minimum budget – are ultra-refined.”
The way Google can target ads is by using keywords and the users search history. As a result, it uses a minimum budget. However, Facebook can use the age, location, interests, education level, connections, etc. In fact, Rubin says that “there's no minimum budget – are ultra-refined.”
Carmen Nobel says that “Advertisers looking to target a specific audience can't do much better than Facebook, which collects personal information about its customers as a matter of course.” Advertisers can not do better than Facebook, but they can do better than Google by choosing to put their ads in Facebook.
Companies are shifting their ads from Goggle to Facebook. In fact, Lara Sinclair wrote, “social networking website Facebook is expected to suck more than $2 billion out of the global advertising market over the next year or two with television, website development and Google among its targets.”
Facebook is a global social network. Before Facebook, there was not a global social network that could reach every country around the world. Today, Facebook’s network is all over the world. Everybody is connected with Facebook and the advertisers can target a specific audience all over the world at the same time.
Companies are shifting their ads from Goggle to Facebook. In fact, Lara Sinclair wrote, “social networking website Facebook is expected to suck more than $2 billion out of the global advertising market over the next year or two with television, website development and Google among its targets.”
Facebook is a global social network. Before Facebook, there was not a global social network that could reach every country around the world. Today, Facebook’s network is all over the world. Everybody is connected with Facebook and the advertisers can target a specific audience all over the world at the same time.
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